Cookware

The conflict in promotion and brand image is really confusing. Coach was trying to be a premium handbag and fashion company but they never did. They have so many stores in outlets and the discount is extremely high. A&F's regular price is relatively high. But there sales price is like $8 for a polo. However in China, in their just-open stores a normal T-shirt is about $100. It is like localized strategy. But if they get promotional price later. What will happen to their brand image.

Culinarian's customers are emotional I guess. They love cooking so they buy premium cookware, though the precondition is they have high income.

If Culinarian never did promotion before, I mean the promotion which will cause sales surge, how they will forecast the sales to prepare the inventory. Supply chain will burn sometime if they have no historical data.

As I notice that it will doesn't work if Culinarian set promotion on pieces cannot be sold in regular price, they should not sell these stuff anymore. Cuz people don't like it at all. It's like a market test.