What is marketing

Marketing:

From my view, marketing is an integrated approach to costumers.  As we know from the knowledge we’ve learned, marketing is about how to make customers want and will to buy the product or service we want to sell. 4 P is the fundament of marketing knowledge.  Price indicates what the value is buyers want to trade off. And it related to how we decide to position our products or service to buyers. Place also indicates the position of our products/service. It’s about which segment we will approach. It is related to advertisement, channel, and customer’s behavior. Product itself is the foundation of the whole marketing. Only product has the true value for buyers, that the further marketing is possible. And long-term relationship with customers can be built. Promotion is the trigger of marketing. It is like forwards in basketball games.

As I know, consumer behavior is really essential for marketing. To get insight of what customers think is the keynotes to approach the target segment.